While tourism in Revelstoke and CSRD Area B continues to grow, most of the growth is still occurring in the peak seasons. We wish to increase visitation throughout the year and position us as a place to visit year-round.

In the winter months, most of our destination traffic comes from skiers/snowboarders and snowmobilers who generally stay for 2+ nights. However, in the summer and shoulder season months, our visitors tend to visit just for the day, or for one night. We wish to increase the length of stay of all our visitors.

Remarkable visitor experiences are what will bring visitors back over and over, and what will encourage others to come for the first time. To deliver remarkable visitor experiences, we must set our ensure our services, programs and offerings are the highest standards and meet our visitors’ needs and desires. We will offer visitors with information to support longer lengths of stay and increased spending. We will educate and train stakeholders and the community at-large to deliver remarkable experiences. The visitor experience function will also serve as the core support center for stakeholder marketing opportunities and brochure development.

As the role of DMOs shift from destination marketing to destination management, we will continue to shift our approach to one of holistic destination stewardship, including stewardship by tourism stakeholders, visitors and the community, and to be leaders in sustainable tourism. We will direct our energy towards a balanced long term tourism vision for the community. Our tourism growth will be co-created responsibly across sectors and industries through collaboration and alignment. We will take a lead role in the management and development of tourism in our destination.

We strive for organizational excellence in governance, service delivery and financial sustainability.